Canva, birthday saver

Working in a startup, one key learning is frugality. During such tough times, Canva helped me turn into a pseudo designer. We were about to complete a year since we launched Tootle (a ride-sharing application inside Kathmandu valley solving transportation problems.) However, we had no graphic designer at that point and I started worrying. Especially…

Tootle Happy Ratings Story

While working for Tootle app (a ride sharing application launched in Jan 2017 inside Kathmandu valley), we conducted a simple NPS (Net promoter score) survey through the app. By February, there was a significant no. of client base in Tootle already and it was only growing. So, we thought of experimenting new ways of gathering…

The Curious Case of Google Vs Facebook Analytics

While running digital campaigns in facebook for Tootle (a ride sharing application launched in 2017 inside Kathmandu Valley), we incorporated facebook sdk in the app later than we launched the app in google playstore. However, as we started tracking the app analytics from both facebook and google, there was a difference seen. The number of…

My acumen on Project Management

Having worked in a product development team developing and delivering ICT based products for about 4 years now, I have accumulated quite a few insights on project management. The very first question in project management is which methodology to use. The two most popular methodologies especially in software development are Waterfall:  which is famous as…

A study on role of children in family buying behaviour.

Research Inspiration It was a regular family gatherings- seniors stuff mostly and I was bored. Meanwhile, my cousin offered me to play a game called Mini Militia. He teased me on my poor game skills. My cousin is a 3 yr old nursery going child. We have to agree that kids these days are way…

Edquake

Edquake is an earthquake literacy application developed on mobile phone platform due to the fact that mobile phones are more likely to be with people in disaster situation. Apps can be a potential informative tool and guide before, during and after a disaster. Edquake is basically an android game that tells stories by the means…

Event Branding- Nepal Nirman

Introduction Nepal Nirman is an annual event conducted by Himalaya Television as an effective branding campaign. The event Nepal Nirman seeks to look at the best possible road map with to-do list in various sector of nation building and economy of Nepal in the ensuing new fiscal year. Nepal Nirman is basically framed as a…

Edcrayon

The education system in Nepal follows the traditional teaching pattern mostly. Lately there are few schools that have integrated innovative models in teaching but such schools are minimal. In the traditional method of teaching, there is a teacher centric learning. The teacher becomes the primary source of information. Students rely on teacher’s lecture and their…

Color Story

Brand Logos as we know are the chief visual identity for any business. They are critical in business marketing. A company’s logo becomes its first impression many times. But what makes a good logo? The answer is simple- a good design. What exactly is a good design? Design to a large extent is a subjective…

Photoshop play and advertisement concept

I have always aspired to experiment more with photoshop. Meanwhile in the process of learning, I thought of exercising the photoshop skills with something constructive. Therefore I decided to design a paper advertisement. The advertisement concept: I have chosen a jewelry brand that shows a positioning of luck and luxury. Since four-clover leaf represents luck,…