Trove Brand Story

Inspiration The basic tenet behind pursuing Trove, a privacy focussed bookmark manager is the fact that reading has been an intrinsic part of our lives. We are constantly trying to ingrain this habit in us because we believe it enlightens and helps develop a sound view of the globe. What we read is important to…

Photobooths- amplifying brand exposure

  Viral marketing is picking up and I am always eager to adopt trendy marketing methods that amplify brand exposure. I recently organized two baby shower events which were a big hit among my family and friends- one was for my sister and the other one was for a friend. I have been observing how…

Canva, birthday saver

Working in a startup, one key learning is frugality. During such tough times, Canva helped me turn into a pseudo designer. We were about to complete a year since we launched Tootle (a ride-sharing application inside Kathmandu valley solving transportation problems.) However, we had no graphic designer at that point and I started worrying. Especially…

Event Branding- Nepal Nirman

Introduction Nepal Nirman is an annual event conducted by Himalaya Television as an effective branding campaign. The event Nepal Nirman seeks to look at the best possible road map with to-do list in various sector of nation building and economy of Nepal in the ensuing new fiscal year. Nepal Nirman is basically framed as a…

Color Story

Brand Logos as we know are the chief visual identity for any business. They are critical in business marketing. A company‚Äôs logo becomes its first impression many times. But what makes a good logo? The answer is simple- a good design. What exactly is a good design? Design to a large extent is a subjective…