In an intrinsically connected world, data is everywhere. It was always there, in the form of information. What evolved so powerfully over the last decade is technology that allowed us to handle, process and analyse the vast amount of data. In knowledge economies where information is in abundance, how we process them to derive meaningful…
Category: Research
A study on role of children in family buying behaviour.
Research Inspiration It was a regular family gatherings- seniors stuff mostly and I was bored. Meanwhile, my cousin offered me to play a game called Mini Militia. He teased me on my poor game skills. My cousin is a 3 yr old nursery going child. We have to agree that kids these days are way…
Princi Koirala 